Farrells Ice Cream Heating Up Summer

The 3rd installment of Farrell's Ice Cream Parlor's annual Ice Cream Eating Challenge returns this July. As usual, it is a charity event benefiting Children's Hospital of Orange County. The contest itself is going to be a little different this year. For one thing, the championship is going to be contested on the street outside the new downtown Brea location. The other exciting element is the development of a "professional eater" category.

Eaters will qualify for the professional category by consuming a "Pig Trough" during the qualifier period (pictured above, basically a large banana split). At the final, contestants will be required to eat a 6 lb Zoo Sundae. The pro division will also offer a cash prize for the first time in the contest's history.

Matt "Sweet Tooth" Cohen won the 2011 Farrell's Ice Cream Eating Challenge last Summer. He's moving into the new professional division as its defending champion. Matt's skill with sweet, dairy, and cold is well-known, but no doubt other contenders will step up to battle him in 2012.



The qualifying period for all categories of the contest begins June 18 and runs through July 8. Finals will be held on July 15, 2012 in Brea.

More details will be released shortly. Do you have what it takes to become the 2012 Farrell's Ice Cream Eating Champion?

Big D's Pizza

Sometimes life is a series of random circumstances. A coworker looked up the website for a small pizza parlor in San Dimas and inadvertently discovered that they had an eating challenge.

My reputation for doing this stuff is not a secret. I called for details and learned that this challenge was as-of-yet undefeated. That added a bit of incentive. It was probably high-difficulty.


It's simple, really: eat one of their large 20x20 square pizzas in 45 minutes and it's free ($20-25 if you lose). Winners also get their name on a plaque and take home a free t-shirt. When I walked in Friday night, the plaque didn't exist yet.

Mathematically, a 20x20 square pizza works out to 400 square inches, or slightly bigger than a 22.5" round pizza. That's huge. Typically, solo pizza challenges don't run bigger than 18" or 20".

But surface area is one thing, and weight is another. I was told this was a 6-7 lb pizza (all depending on whom I asked in the restaurant), of which 4 lbs were just dough. Given my past experiences, I knew it would be close.

Breads and other starches aren't my friends. This pizza boasted a thick crust.


It needed several minutes to cool. 45 minutes would pass quickly, so I decided to go as fast as I could in the beginning.

Doughy.... chewy.... I worked my way around the entire crust to eliminate the largest, breadiest section of the pizza first. About 15-16 minutes in it was more than half gone.

Then, predictably, things slowed down. The staff was convinced at this point that I could be their first winner, but they didn't feel that way when I first showed up. Admissions didn't come til later.

But... it was still a haul. Every remaining piece was a tedious, dry-mouth fight. Lots of chewing. Lots of water. Tension.

My colleague encouraged me to finish the last few pieces while Devo's "Whip It" was still playing over the sound system, but it wasn't happening. The cheese was now like asphalt.

Still, I appreciated the 80s soundtrack that accompanied me through my food fight.


All clear at 42 minutes. And dehydrated. Lots of water would follow those 24 squares of pizza.

It was a fun evening all around. This challenge just needs a little more publicity... I'm sure they'll be getting more takers (and winners) in the near future. Definitely not for the faint-hearted. There were doubts swirling in my mind (and stomach) at the end.

The proof is in the pictures.

Chocolate Ice Cream, Squared

Nothing says chocolate like Ghirardelli's.

Especially if you're willing to pay extra for it.

On a recent trip to San Francisco with my cousin, I fell into the typical tourist traps in the Bay Area. I had to see the Fisherman's Wharf. Stand in that area where you can see both the Golden Gate and Oakland Bay Bridges. And yes, I paid for parking. That's something you just don't do at home. But when you're on the road, you'll do some pretty crazy things.

So we had to go to Ghirardelli's Square while in town. The place was packed, but we got to sample a free piece of peanut butter-filled chocolate as we waited. It was definitely up to par. I don't know if it justified all the waiting though. I guess I have to chalk up the whole thing to a cultural experience. You sometimes have to suffer (financially or otherwise) to enjoy something new.

The corporate propaganda was certainly in full effect! There were posters and note cards everywhere informing me that Ghirardelli's chocolates were simply the best in the world -- the best tasting, and the highest quality. Well, a double-scoop ice cream cone certainly cost more here than it did in most places. Hopefully that implied something.

I was more than a little disappointed when my food finally arrived.

I don't know, but there was something depressing about seeing my ice cream cone delivered on a silver platter. You're supposed to hold a cone in your hand, like you see in those movies on a hot summer's day. I couldn't do that in this big fancy ice cream joint. I had to eat my ice cream cone with a spoon. 

The taste? It was absolutely spot-on. I selected Ghirardelli's Chocolate and Rocky Road. Both were excellent, deep, rich, flavors. My entire gripe centered upon presentation and to a lesser degree price. The place was busy, obviously, and their name commands a high volume of customers. There is a cost to be borne for such considerations.

Don't count on me going back the next time I'm in San Francisco!