Farrell's 2012 Professional Eater's Contest

On July 15, Farrell's Ice Cream Parlours will bring back its annual Ice Cream Challenge for the third time. The event will be staged in Downtown Brea, along Birch Street. It will last all day and include community events.

For eaters, the actual event should be described as a contest. There will be a stage and several divisions in contention. The winner of each division will win a trophy and a year's supply of ice cream.

However, things are a little bit different when it comes to the brand new professional eaters' division. I discussed different ideas with Farrell's marketing team for months and, along with Matt Cohen, we finally came up with the current format.

Left: I hold all 3 ribbons signifying my prior completion of all 3 "Bellybuster" sundaes, making me a Triple Crown Champion. Right: Matt Cohen hoists the 2011 Men's Trophy

To qualify as a professional eater you'd need to consume a Pig's Trough (6-scoop sundae) in the fastest time possible. The 8 quickest qualifier times would then take on the 6 lb, 30 scoop Zoo Sundae at the final. Whoever finishes their Zoo first will win $500 and a year's worth of free ice cream.

So far, three people have qualified for the professional eater's division: Damon Wells, Kevin Ross, and myself. Matt Cohen (last year's men's champion) will qualify this Thursday night at a special event in the Mission Viejo location. Anyone else who wants to play has until July 5 to qualify for any division. You can stop by any location in Southern California to do so.

A Freak will also be appearing at the special event Thursday night in Mission Viejo. Cohen and I will be participating in a special radio broadcast with Tim Conway. My role is part of a donation fundraiser, in which donors give cash and guess my finish times on all 3 Bellybuster sundaes (basically all 6-scoop sundaes). The donors who most closely guess my times will win prizes.

The final event will benefit Children Hospital of Orange County and the Make-A-Wish Foundation. Hopefully more people come out and eat for a cause. The pro division still has four empty slots!

Farrells Ice Cream Heating Up Summer

The 3rd installment of Farrell's Ice Cream Parlor's annual Ice Cream Eating Challenge returns this July. As usual, it is a charity event benefiting Children's Hospital of Orange County. The contest itself is going to be a little different this year. For one thing, the championship is going to be contested on the street outside the new downtown Brea location. The other exciting element is the development of a "professional eater" category.

Eaters will qualify for the professional category by consuming a "Pig Trough" during the qualifier period (pictured above, basically a large banana split). At the final, contestants will be required to eat a 6 lb Zoo Sundae. The pro division will also offer a cash prize for the first time in the contest's history.

Matt "Sweet Tooth" Cohen won the 2011 Farrell's Ice Cream Eating Challenge last Summer. He's moving into the new professional division as its defending champion. Matt's skill with sweet, dairy, and cold is well-known, but no doubt other contenders will step up to battle him in 2012.



The qualifying period for all categories of the contest begins June 18 and runs through July 8. Finals will be held on July 15, 2012 in Brea.

More details will be released shortly. Do you have what it takes to become the 2012 Farrell's Ice Cream Eating Champion?