Big Candy - Here to Stay?

Over the past few years, there has definitely been a trend of giant candy bars. They seem to roll out at Christmas and a couple other major holidays. Consumers tend to be suckers then.

Reese's makes giant peanut butter cups. York has giant peppermint patties. Snickers makes an epic 1 lb chocolate bar. Heck, Hershey's rolls out their classic candy bar in both 1 and 5 lb sizes.

And, if you're lucky, you'll find a 1 lb peanut butter and chocolate rabbit at Easter. The companies have figured out they can get away with selling them at $10 a pop, which is a bit overpriced if you compare it to buying the same volume of candy in smaller increments.

I get it - it's a novelty. Who wouldn't be impressed or disturbed at the sight of a half-pound peanut butter cup? But that's where the ploy runs its course... oversizing these candies tends to ruin the consistency of the candy and the ratio of the parts that make up the candy itself. Giant Snickers have too much nougat and the epic PB cups have too much damn peanut butter.

Don't get me wrong... I'm as happy to buy them and eat them as the next consumer. I guess it's a little food for thought as we head into the holidays. Merry Christmas and Season's Eatings!