A Challenge To-go

Photograph courtesy Matt Cohen

Everyone's telling me about it. Dine 909 tweeted it to me last Friday, Dax Swanson told me over Twitter this evening, and Matt Cohen messaged me the picture about it in the afternoon.
Visit any participating Togo's sandwich shop in Southern California and you can take on the Pounder Challenge. Eat a family sized pastrami sandwich in 30 minutes or less to win a limited edition T-shirt and a certificate of completion.

What you won't get, win or lose, is a refund. This sandwich will set you back $21.95. Still, it looks like fun for someone wanting to try their hand at a first challenge. It's probably no more than 3 or 3.5 lbs.

What strikes me is how rare it is to find a chain offering an eating challenge. What's next, a Monster Big Mac challenge at McDonald's?